Quick disclaimer: This page contains my affiliate link to join WAIM. This just means that if you join through my link, I’ll receive a commission, there’s no extra cost to you.
Thinking about joining Wandering Aimfully (WAIM) Unlimited?
This page is here to help you decide whether it’s the right fit for you and your business. I’ve put together a behind-the-scenes look at what I love most about WAIM, and how I’ve used the program to grow my business (and myself) as a neurodiverse entrepreneur and mum. My hope is that by sharing my honest experience, it’ll make your decision a little easier.
I do also have an amazing bonus to share with you if you decide that WAIM is the right fit for you and join through my link. More on that at the bottom of this page! 🙂
First up, some quick fire Q&A’s so that we’re all on the same page…
What is WAIM / WAIM Unlimited?
WAIM is short for Wandering Aimfully, a website and brand run by husband and wife team Jason and Caroline Zook, and WAIM Unlimited is their group coaching program for entrepreneurs and business owners.
Who is it a perfect fit for?
Conscious entrepreneurs and small business owners looking for an extra level of support for their business and life.
Neurodiverse business owners one thing that’s for sure is that WAIM in never boring. There’s a highly engaged Slack group. Coaching sessions. WAIM Weeklys (vlog-style videos when Jason and Caroline sit down and talk life and business updates). Notion templates and databases. Courses. Mindset support. 1-1 chat support (thanks Jason!!). Not to mention all the people in knee-deep, doing it with you.
Recovering hustle culture entrepreneurs. We’ve all been there. You might have quit your 9-5 to come and work 12 hour days without weekends… You’re ready for a change.
If you’ve been feeling like something is lacking in your business/life lately… and you’re craving a higher level of support but NOT someone who is going to hold you to a higher standard... aka a place where real humans who make mistakes and are imperfect are welcomed with open arms, warmth, and understanding.
What's included?
Currently, almost everything Jason and Caroline have ever created that’s helpful for running a business or work-life-balance, plus when you become a member, you will gain access to all their future creations as well.
Here are some highlights:
- WAIM of Stones: Get super fun gamified personal or business accountbility each month in this app that Jason built himself!
- Slack Group: Access to a community of amazing, relatable, let’s-cheer-everyone-on business owners.
- Notion Starter Pack: They’ve created a full system of Notion Templates that help with project management, business organization, content creation, and more! (If you’re not familiar, Notion is a flexible and customizable project management and note-taking software app.)
- Calm Launch Formula: This is their signature course inside WAIM that supports you launching in the most CALM way possible. It’s full of amazing AI prompts that’ll help you help ChatGPT to support you in creating every asset you’ll need in the lead-up, during and post launch! It’s designed to get you more sales with less stress.
- Lifetime Teachery Account: Teachery also happens to be founded by Jaso! It helps you build and sell courses easily and beautifully without any tech knowledge. (Normally $49/month, but a lifetime account is included free with WAIM Unlimited.)
- WAIM Vault and WAIM Custom Dashboard: Over 40+ courses, workshops, walk-throughs, and behind the scenes videos, complete with a powerful search by keyword and accessible from a personalized dashboard
Anything Jason & Caroline make in the future: At no additional cost!
So who would you say it's NOT for?
When is it open to join?
9-24th June 2025!
This is the LAST enrollment period for WAIM in it’s current form (with monthly business coaching sessions, and lifetime access to everything they create in the future).
How much is it?
Funnily enough, THIS is the one thing that I somehow missed when I was joining and didn’t realise until the very last minute (and of course, it was the decision-maker for me)…
Investing in WAIM Unlimited (yes, it’s an investment) is a lifetime-payment deal. You’re paying a total of $2000 USD over time – there are two payment plan options to choose from – HOWEVER, once you’ve paid it off, that’s it! You’re in for life, and you get anything Caroline and Jason create in the future for free as well.
a quick personal recount & review!
The Backstory…
I joined WAIM back in September 2021 through a referral. I was bright eyed and bushy-tailed & 2 years into running my first online business (it was called Beach Babe Stock).
I joined because I saw one of my favourite business people referring WAIM, went over to read some of their articles, resonated with Jason and Caroline’s values, their fun personalities that I soon found out bleeds into their teaching styles.
When I joined I was a little overwhelmed at the sheer amount of content inside WAIM to be honest, I joined their community (hosted in Slack) and I’d never experienced such a hyper-active Slack group (also slightly disorienting/overwhelming)! However as soon as I got the hang of it, I was hooked! The Slack group and WAIM Weeklys (their relaxed, weekly vlog sit-down-and-chat-business-with-us-style videos) is my time and time again go-to for a “we’re all in this together” feel in online business.


How I’m using WAIM now (4+ years in)…
These days, since I’ve entirely paid off my WAIM Unlimited investment and still have access to everything Jason and Caroline create and teach, I’m still a semi-regular in their Slack group, I’m still enjoying following along on their business journey (they’ve since reached their ‘enough’ number and grown!), and I’m jumping into their coaching when I see something I’m interested in.
The most recent coaching session that I really enjoyed was “Human-Powered Al for Creators: Work Smarter, Not Harder“. I found it really useful and encouraging as up until that point I’d been kind of hesitant with AI and was not really using it to it’s full potential to support me in my business at all.
The Future..
I’m so excited to see how their business evolves over the next couple of years!! Especially knowing that they are expecting to become parents later this year (I had a lot of challenges to navigate when I became a mum – still do!) and I’d love to see how they navigate this new phase in life while running two different 5 figure MRR businesses.
Learning and support-wise I’m also excited to see what they create with AI as next year (in 2026) they are planning to release 4 new AI-powered creator tools and software projects!

Other than everything I’ve mentioned above, there are also a few more subtle ways WAIM has helped me grow and improve my self and my business too. For example, I know now, in hindsight… that since I’ve joined WAIM, I’ve been exposed to more conscious businesses and business owners (it’s just the type of business owner that Jason and Caroline naturally attract with their marketing because they talk a lot about their values, beliefs and stance on social justice) and I’ve learned so much just from being surrounded by these types of business owners who are challenging the norm of online marketing, entrepreneurship, and what it means to run a business with a global audience while standing true to your personal values and being a kind, honest, authentic & often imperfect human being.
NOW… ONTO MY SPECIAL BONUS!
This year I’m offering people who join WAIM Unlimited through my affiliate link…
$400 Collab Credit

Which is basically a credit that you can use on anything you like within my business in the next year!
Ready to claim this awesome bonus?